We can classify air-based businesses with both male and female aspect. Some examples of male aspect code named E2A are:
Medical equipment and medicine manufacturers, such as Sun Pharma, Divis Labs, Cipla, and Dr. Reddys Labs.
Garments, bags, perfumes, jewellery, watches and cosmetic manufacturers for both men and women, such as Arrow, Louis Vuitton, Prada, Ralph Lauren, United Colors of Benetton, Turtle and Raymonds etc fall in this ontological classification. But when these brands also retail their stuff from their own exclusive retail stores that becomes a service and falls under the next category E2E.
Online job portals like monster.com, Naukri.com are a product based offering with standard options to customize to be done by the user as per their requirements.
Social media & instant messaging companies, such as LinkedIn, Facebook, Instagram, WhatsApp, Telegram etc
Some examples of female aspect code named E2E where customization of products are:
Boutique garment stores and fashion designers, such as Manish Malhotra, Sabyasachi Mukherjee, Neeta Lulla as they have limited edition stuff with high level of customization.
Trainers and training & development firms and teachers and educational institutions, such as INSEAD, Harvard Business School, Indian Institute of Technology, Indian Institute of Management etc.
Medical services and care givers of doctors, nurses, clinics, and hospitals, such as Apollo Hospitals.
Lawyers and law firms, such as Shardul Amarchand Mangaldas, AZB & Partners, Luthra & Luthra Law offices, Fox & Mandal etc.
Tours and travel companies, such as SOTC, MakeMyTrip. (Note that travel websites that only provide reviews and information, like tripadvisor.com, belong to the E1 A category)
Hospitality Sector - Hotels - The Indian Hotels Company Ltd, Taj Hotels,
Clubs and
Associations, such as Indian Chamber of Commerce, Confederation of Indian Industry, Advertising Club, Tollygunge Club, Bengal Rowing Club etc
Manpower firms that provide placement consultancy, temporary staffing, and contract workers, such as ABC Consultants.
Non-profit organizations, NGOs, social cause organizations, and insurance companies like LIC that help people cope with fear of uncertainty and manage their emotions.
Air-based businesses are essential for the well-being of society and individuals. They help people connect with each other and express their feelings in many ways. They also contribute to the development of human potential and skills.
